I recently discovered two cool apps for Instagram. Of all the social media platforms my favorite one is Instagram. However, I have a couple of issues with the platform. The first one is that for clients I can’t schedule posts in advance as you can on Facebook or Twitter. Yes, there are a number of apps that will allow you to create a schedule, but I find them all clunky (and pricey). Second, you only can post from your phone or iPad. That’s not optimal because you tend to make more spelling errors, have to deal with autocorrect, the back and forth of opening apps and so on.
Simplifying your work flow
However, the digital gods heard my kvetching. I recently discovered Grids, which addresses the posting on your desktop issue. It’s a time saver, easy to use, and the best part is that if you acquire a license for $8.99 you can add multiple accounts. Unfortunately, you can’t schedule posts in advance, but if you create an editorial calendar in Airtable that includes image, caption and hashtags, it only takes a couple of minutes to have your post live on Instagram.
The second discovery is WordSwag. This app is ideal for those of us who are not graphic designers. WordSwag allows you to add text to your images in seconds. The app is free and it features custom layouts, captions, and an image search engine powered by Pixabay. I’ve created several Instagram posts using WordSwag for my client Sharing Housing and they look phenomenal.
Lastly, I’d like to recommend, and I’ll get more into this in my next blog post, The Daily Carnage, a newsletter published by Carney, an advertising and marketing company based in Pittsburgh, PA. It’s one of many newsletters I get daily, and since subscribing it’s been my go-to read every morning.
What are your must-have apps? Have they simplified your work flow?